3 Ways to Improve the Customer Facing Side of Your Business

One of the best ways to grow your business is to turn first-time customers into repeat customers. That is why it is critical that you focus on the customer-facing side of your business. Here are three tips to consider improving your customer service.

Get Feedback From Customers

It’s important to know what your business is doing right and required improvement when it comes to customer service. The best way to gauge your customer service is to get customer feedback. It’s important to know where you need improvement because studies have shown that customers who have a bad experience share their dissatisfaction with up to twenty people. Your business should gauge feedback both from first-time customers and repeat customers. One of the challenges of customer feedback is dealing with the realities of your business performance. You may not agree with what your customer says about your business. For instance, your customers may say that your sales staff need to improve their interpersonal skills. However, you should treat all feedback as valuable ways to improve your business.

Model Other Successful Businesses

One of the easiest ways to improve your customer business is to model what works. In every business segment, there is one company that is a clear leader. It is highly recommended that you study how these top companies treat their customers and their repeat customers. You may even want to interview former employees of the model business to gain more insight. Once you get an idea of how these top companies work, it is time to implement these skills into your business. You may want to consider poaching some employees from the model business and have them personally train your staff. From there, you should be able to see some quick progress on the customer-facing side of your business. A cycle of continuous improvement is vital to success as a business.

Even B2B Needs Someone

Most B2B businesses don’t think much about customer service. However, there are a number of ways a B2B operation can develop better client or customer service. First, all employees who interact with clients or customers should receive training on developing their interpersonal skills. Even if you’re in an office building, a greeter should have good communication skills. By creating a B2B operation focused on better client or customer service, your operation will be in a better position to close more sales.

By gathering customer feedback, modeling successful companies and making all your customers feel welcome are top ways to grow your business. Implement each of these tips and see how far your business can go.

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About the Author Miha Matlievski

Breaking taboo called FAILURE by talking openly about it, sharing my fail stories and lessons that I learned on my way back from hell. I had four successful companies that at one time all went bankrupt. You could say that I went from hero to zero. But I managed to survive! Down that road I became Fail Coach not by degree but by failing personally and professionally, learning from my failures and growing. If you are looking for a coach try not to find one with shiny diploma hanging on his wall but one that has personally gone to hell and back.

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