Attracting customers and clients into your business is difficult, but not impossible. In order to make this happen, you need to showcase your company in the best possible light. This includes accepting that your business may not be perfect, and thus, changes need to occur. Here are a few ways to make your business more appealing to potential customers and clients.
One of the many challenges that small businesses face is obscurity. The reality is that most people are not going to know who you are. This, of course, will need to be remedied in some way. What better way to demonstrate to the public that you can be trusted than by making your storefront design and layout that much more inviting. It’s important to make your storefront look inviting because aesthetics make your customers comfortable in your business. Aesthetics make your customers comfortable in your business and more likely to come back to do business with you. Study your type of business and access your creativity to present the best image for your store.
Contrary to popular belief, your company’s mission statement is actually read by customers and potential clients. This is because you are relatively unknown to them and thus want to have some sort of an idea of who they are dealing with. This is especially important for clients who are trying to protect their own companies. A strong mission statement should include information on what you offer, your core values, and where you see your company going.
You’re a professional first, that’s fine, but leave that for the bank meetings. Customers, as well as some clients, want to be spoken to like they are human. Purposely making conversations too technical will no doubt drive customers away from your business. Speaking like a human demonstrates to customers that you value you them and see them as more than just customers. The best way to approach this is to practice conversations with your employees. Go through common scenarios and find ways to approach them in a more human way as to present yourself friendly but still professional.
Getting new customers or clients into your doors is a difficult thing to do. However, it’s not impossible. If you adhere to the tips listed above, you’ll gain great tools to help make your business more appealing to customers.
For hands on coaching to help boost your small business, try my program!
Breaking taboo called FAILURE by talking openly about it, sharing my fail stories and lessons that I learned on my way back from hell. I had four successful companies that at one time all went bankrupt. You could say that I went from hero to zero. But I managed to survive! Down that road I became Fail Coach not by degree but by failing personally and professionally, learning from my failures and growing. If you are looking for a coach try not to find one with shiny diploma hanging on his wall but one that has personally gone to hell and back.