Tips for Making the Exterior of Your Building More Appealing to Local Customers

The exterior of your business is just as important as the services you offer inside. The purpose is to invite your customers inside by enticing them with a clean appearance that encourages them to visit your establishment and see what you have to provide. A clean exterior will attract new customers, no matter what your business offers, whether you’re serving food or have an apparel store.

Take Care of the Landscape

If you’re trimming any trees around your building, make sure that you never cut more than one-third of a tree branch at once. Well-trimmed hedges will make your property stand out, along with potted plants and a special garden, especially if you’re offering fresh produce inside of a market. Make sure to water your garden patch or find a professional to keep it looking beautiful and alive. If you have additional questions or aren’t sure where to start, look to a trusted landscaping business in your industry.

Touch Up the Paint

The paint on the outside of your building may have seen some damage due to rain and bad weather. If you plan to take the time to address it, make sure you do it right by following the appropriate steps. First prep and prime, then match the paint to your building color in order to increase curb appeal. Consult an expert if this is a difficult job for you to handle alone. You can also enlist your employees to help or even make a community function out of it to work on the exterior of your establishment.

Improve Signage

Perhaps your storefront signs have seen better days. Old and peeling signs are not attractive to potential customers, and may even lead people to think your business is closed. Give your signage a new and modern upgrade by replacing it with trendy graphics and easy-to-read details, including your company name, logo, and hours of operation. You can also affix decals on your windows that are easy to install and maintain. New signage can also help to boost your brand’s identity.

Although people say beauty on the inside is all that matters, your business should shine from the outside as well. By keeping up with the look of your exterior, owners and employees create an inviting environment for new and existing customers alike. Simple upkeep through landscaping, painting, and signage can be a practical and smart way to enhance the value of your business establishment.

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About the Author Miha Matlievski

Breaking taboo called FAILURE by talking openly about it, sharing my fail stories and lessons that I learned on my way back from hell. I had four successful companies that at one time all went bankrupt. You could say that I went from hero to zero. But I managed to survive! Down that road I became Fail Coach not by degree but by failing personally and professionally, learning from my failures and growing. If you are looking for a coach try not to find one with shiny diploma hanging on his wall but one that has personally gone to hell and back.

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