NS Drafter
Technical Services • 20+ employees
Leadership Team
Built from Scratch
Culture
Completely Transformed
The company
NS Drafter is a technical services company that had grown rapidly. But that growth came with problems. The founders, Ognjen and Milos, were stretched thin. There was no real leadership structure. Every crisis landed on their desks.
The company had talent, but no system for developing or retaining it. Culture was whatever happened by accident. And the founders were burning out trying to hold it all together.
Before: What was broken
NS Drafter had the classic founder trap: a company that had outgrown its structure. They needed leaders, but didn't know how to develop them. They needed processes, but didn't know which ones mattered.
People problems were constant. Hiring was hit-or-miss. Accountability was unclear. Top performers were frustrated, and underperformers stuck around too long.
The founders were reactive. Every day brought new fires to put out. Long-term thinking felt like a luxury they couldn't afford.
The engagement
The work with NS Drafter was comprehensive. We started with the Business MRI to understand exactly where the gaps were. Then we built a plan to address them systematically.
Leadership development was central. We identified potential leaders within the team and created a path to develop them. Not through theory, but through real responsibility and ongoing coaching.
Culture wasn't left to chance. We defined what NS Drafter stood for, what behaviors were expected, and how to reinforce those standards. Hiring, onboarding, performance management — all aligned with the culture they wanted to build.
The founders learned to lead differently. Less doing, more enabling. Less crisis management, more strategic thinking.
The transformation
A year later, NS Drafter is a different company:
- A real leadership team is in place, handling day-to-day operations
- Culture is intentional — it attracts talent and retains top performers
- Processes exist where they matter, without bureaucracy where they don't
- The founders can focus on growth and strategy instead of firefighting
The transformation wasn't just structural. It was cultural. NS Drafter became a place where good people want to work — and that changes everything.
In their own words
“The company is unrecognisable from a year ago. We've built a leadership team, established real processes, and created a culture that attracts top talent.”
“He is frank, direct and clear, without ambiguity. I couldn't recommend him more.”
Ready to build your leadership team?
If NS Drafter's journey sounds like what you need, let's talk about your situation.