About Fail Coach
Fail Coach is a business coaching practice for founders who want to build companies that don't consume their lives. We exist because someone needed this — and it didn't exist.
Why Fail Coach exists
Fail Coach wasn't created from a business plan. It was born from necessity.
When Miha Matlievski was rebuilding from $5 million in debt after losing everything, he looked for help. Not generic business advice. Not motivational fluff. He needed someone who had actually been through it — someone who could help him navigate the real challenges of rebuilding a business and a life.
That person didn't exist. So he became that person.
Fail Coach is what Miha wished he had during the hardest years of his life. Direct, practical guidance from someone who's been in the trenches. Not theory — experience.
What we believe
Failure is data, not destiny
Every failure contains information. The question isn't whether you'll fail — it's what you do with what you learn. The founders who succeed long-term are the ones who treat setbacks as feedback, not verdicts.
People are the hardest part
The technical challenges of business are solvable. The people challenges — hiring, firing, leading, motivating, holding accountable — those are the real work. Most founders weren't trained for this. That's why we focus on it.
Resilience can be developed
Some people seem naturally resilient. But resilience is a skill, not a trait. It can be learned, practiced, and strengthened. The goal isn't to avoid hard times — it's to build the capacity to handle them.
Your business shouldn't destroy you
Building something meaningful is hard. It requires sacrifice. But it shouldn't require sacrificing your health, your relationships, or your sanity. A business that requires your constant presence to survive isn't a business — it's a job you can't quit.
Fail Coach today
Fail Coach works primarily with founders and CEOs of companies between $500K and $5M in revenue. Businesses that have proven they can sell, but are struggling with the next phase of growth.
We don't do generic coaching. Every engagement starts with a deep diagnostic — understanding your specific situation, your industry, your challenges. Then we build something tailored to what you actually need.
The work is direct, practical, and focused on real outcomes. Better leadership. Stronger teams. Sustainable growth. And founders who actually enjoy building their companies again.
Ready to talk?
Let's have a conversation about where you are and where you want to be.