How we work together
No cookie-cutter frameworks. No generic advice. Every engagement is designed around your specific situation and what you actually need.
Who this is for
Fail Coach works best with founders and CEOs who:
- Run companies between $500K and $5M in revenue (proven product, real customers)
- Are the bottleneck — every decision flows through them, the business can't run without them
- Struggle with the people side — hiring, firing, leading, building culture
- Want sustainable growth, not just more revenue at any cost
- Are ready to do the work — this isn't passive, it requires real engagement
Who this is NOT for
- • Early-stage founders still looking for product-market fit
- • People looking for someone to tell them what to do
- • Those expecting quick fixes or magic solutions
- • Anyone not willing to look honestly at themselves and their business
The process
Business MRI
Every engagement starts with a comprehensive diagnostic. We call it the Business MRI because it's designed to reveal what's actually happening — not just what's visible on the surface.
This includes a structured survey (takes about 10 minutes) followed by a deep-dive conversation. The goal is to understand your specific situation: what's working, what's broken, what's holding you back.
Miha in Your Pocket
Once we understand your situation, we design an engagement that fits. This isn't a rigid program — it's ongoing access and support tailored to what you need.
“Miha in Your Pocket” means you have access when you need it. Not scheduled check-ins that waste time when things are going well. Real support when you're facing real challenges — leadership issues, team problems, strategic decisions.
Voice notes, messages, calls when something is urgent. Like having a trusted advisor who's been through it all, available when the real challenges hit.
Adapt as you evolve
Your challenges will change as you grow. The engagement evolves with you. What you need in month three is different from month one. What you need at $2M is different from $500K.
We regularly reassess where you are and adjust the focus. The goal isn't to create dependency — it's to build your capacity to lead effectively, so eventually you don't need ongoing support.
What we don't do
To be clear about what Fail Coach is — and isn't — here's what we don't do:
- We don't run your business for you. This is coaching, not consulting. You make the decisions. We help you think through them better.
- We don't offer quick fixes. Real change takes time. If you're looking for a magic solution, this isn't it.
- We don't do generic programs. No 8-week courses. No one-size-fits-all frameworks. Everything is tailored to your specific situation.
- We don't sugarcoat. Expect direct, honest feedback. If something isn't working, you'll hear about it. That's the only way to actually improve.
Investment
Every engagement is different. The investment depends on your situation, your goals, and what kind of support you need.
The best way to find out is to have a conversation. No pressure, no sales pitch — just an honest discussion about whether we're a good fit.
Let's talkReady to talk?
Let's have a conversation about where you are and where you want to be.